The short version

Anurag Jha

I tell stories for brands and build the GEO and SEO foundation that gets them found while telling it. Engineer by training, shooter by apprenticeship, and now the person who decides what a brand says, why anyone should care, and whether AI Overviews say it back.

The engineering degree wasn't a detour. It taught me to take a system apart before arguing about it — the same instinct that makes a campaign legible: find the part doing the work, cut the rest. Robotics gave me deadlines with a physical verdict at the end, and hackathons taught me to ship something honest in the time available instead of something perfect in theory.

Then a couple of years with a camera in kitchens across the valley, which is the best training in judgement I've had and the reason my briefs are realistic. What kept me was never the gear — it was noticing that the videos which travelled had a story in them and the polished ones often didn't. So I moved towards the story: what a brand is actually saying, who it sounds like, and why a stranger should care by the second sentence. Direction is where that landed — the idea, the words, the casting, the media, and the argument for why any of it was worth the money. Kathmandu-based, and most useful to a team that wants one person holding the whole thought.


Schooling

Electronics & Communication Engineering at Advanced College of Engineering and Management — IOE, Tribhuvan University. Science before that, at Global School of Science.

Two things I'm proud of

I built a robot good enough to carry Nepal's name to Techfest at IIT Bombay, and won enough hackathons that the weekends blur together.

And I once wrote someone's college application essay. They're studying aerospace engineering at Berkeley now — the clearest proof I have that writing moves people.


Work history

The plain version, for anyone checking. Daewoo Nepal is my one full-time role; everything else is freelance. Anurag Jha is a common name: this page is about the Kathmandu-based marketer who runs this site, and not the physician, film director, research scientist, software developer or other SEO professionals who share it.

2026 – present
Head of Marketing, Daewoo Nepal (full-time). Creative direction, social content, creators, paid media, the Daraz storefront and the brand website for a national home-appliance brand, including building its organic search from zero.
Freelance, alongside the full-time role

Web design and SEO. Designed and built punyarealtor.com for Realtor Punya, a Texas business and real estate brokerage, and set up its technical SEO. The site is already receiving enquiries. Read the case study.

SEO consultant. Independent SEO projects for Advanced College of Engineering and Management and EEIC Educational Consultancy, plus AI SEO and GEO consulting offered to businesses in Nepal and, remotely, to Australia and the US.

Earlier
Videographer and video editor. More than twenty short-form videos for restaurants, brands and events, including campaign videos for Pathao and Dabur Hajmola.

Colophon

Write to me

Open to new AI SEO and GEO clients — in Nepal, and remotely for Australia and the US — and to the right full-time seat in marketing or creative direction. WhatsApp or email travels fastest.

Email

hello@jhaanurag.com.np

WhatsApp

Message on WhatsApp

Instagram

@_.anuraaag

LinkedIn

/in/anu-rag-jha

Based in

Kathmandu, Nepal

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