Realtor Punya sells gas stations, convenience and liquor stores, groceries and restaurants across Texas and Oklahoma, often with the real estate included. I designed and built the brokerage's website and set up its technical SEO. It is live at punyarealtor.com and already receiving enquiries.
Punya, a realtor at Fishtail Realty in the Dallas–Fort Worth area, brokering income-producing businesses, mostly gas stations and convenience stores, with or without the building.
Give buyers real numbers quickly, and give sellers a reason to trust the broker with a discreet sale.
The design and build of the public website, a private admin panel the broker runs without a developer, and the technical SEO foundation.
Live, with enquiries already arriving through the contact form. The sitemap lists 54 pages, 47 of them individual listings.
The problem: a listing is one card among thousands
Business-for-sale marketplaces put every gas station in Texas next to every other one. A broker's own website has a different job: make the broker the obvious person to call, and make each listing something a buyer can open, understand and forward in under a minute.
This kind of buyer wants the numbers early. This kind of seller wants discretion. The site had to serve both without the broker explaining the same thing twice.
What I built
- 01Search on the first screen. Business type, state and asking price on the home page, going straight to the matching listings.
- 02A page for every listing. Its own readable address, a photo gallery, a price card and an “ask about this listing” button. The exact address and full financials are shared privately after a first conversation.
- 03Filters you can send. Business type, state, price band and status are kept in the page address, so a filtered view can be bookmarked or texted to a buyer.
- 04Insights written as questions. Three explainers answering what buyers actually ask: business only versus with the real estate, what “absentee owner potential” really means, and SBA financing basics for fuel and retail.
- 05An admin panel Punya runs alone. Add and edit listings and photos, publish articles, change site text, read contact-form messages and add staff logins, with no developer needed.
- 06Works on phones. Layouts for phones, tablets and desktops, because buyers often check a listing on the phone, between other things.
The SEO foundation, and why each piece is there
Technical SEO makes a site eligible to rank. It does not guarantee rankings, traffic or leads, which depend on competition, content and time. This is what was set up.
Every page has its own title and description and a single official address, so near-duplicate pages don't compete with each other.
A specific business can appear in search on its own, for the specific search someone types, instead of hiding inside a long results page.
It lists every page and listing photo, and changes when a listing is added, hidden or removed. Today it holds 54 pages.
Machine-readable facts: the brokerage as a real estate agent serving Texas and Oklahoma, Punya as a person, each listing with its price and availability, breadcrumbs, and the Insights articles as questions and answers.
An llms.txt file describing the business and its current listings, so assistants like ChatGPT can read it without guessing.
The sitemap was submitted to Google Search Console and Bing Webmaster Tools under Punya's own accounts, so access stays with the client.
What comes next
These were outside the original scope. They are the next levers, in the order I would pull them:
- 01More Insights articles, each answering one question a buyer types into Google, such as what a gas station costs to buy in Texas.
- 02A Google Business Profile for the brokerage, so local searches can find the office.
- 03Real client testimonials, supplied with each client's permission, in place of any sample text.
The same approach works for any agent or brokerage that wants a website that is easy to read for buyers, for search engines and for AI assistants. You can see how I price that work on the pricing page.
Want something like this for your brokerage?
Send me your website, or tell me you don't have one, plus one line on what you sell. I'll look at it and send back a short summary of what I'd fix first.
Free first look · no obligation · I don't promise rankings or leads, ever.
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